Cars for Keeps: Tires: What's In a Brand Name? | AAA Automotive Advantage Company | Auto Repairs and Maintenance Tips | Grand Haven, MI

Wednesday, December 30, 2009

Tires: What's In a Brand Name?

by Dennis, Cars for Keeps Customer Service Manager

Hi everyone,

I thought given the current weather condition, that tires would be a good subject to discuss.

So about the title, sound sort of silly? Not when you know the full details. So a friend of mine calls me and says hey my wife was at Sam Mart Club ( the names have been changed to protect the innocent) and they had a Michelin tire sale, buy 4 tires for $300.00. I said, "Wow! that sounds like a great price, but what are you looking for?" Michelin tires for a cheap price or good Michelin tires at the right price? He said What’s the difference? Which maybe what some of you are asking.

Here’s the difference…. It is true that Michelin or other big brand name tire manufactures make all different types (and quality) of tires. But just because that brand name is on the side doesn’t make it a great tire. Store brand tires are made to meet a certain price standard. The tires you buy at garages like Cars for Keeps are made to meet a quality standard.

So if price is the only issue then we can get tires that match that. If quality and a fair price is more for you, then we can differently solve that issue.

Anyway enough from me, I hope all of you have a safe and happy holiday season.

Your friendly neighborhood service manager,

Dennis

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Testimonials

Dear Mr. Hopp,

I wanted to thank you for the prompt, courteous, and friendly service provided to my wife and I last week. I didn't know quite what to expect when we pulled in to your shop with the outside pad missing from our right rear brake.

We were pleasantly surprised. You...somehow worked us in, ordered parts, and had us back on our way in less than 2 hours with a very reasonable bill.

What could have been a major disruption of our trip, was reduced to a minor glitch because the efforts of you and your staff.

Thanks again.

- Gary and Gayle (2002 CR-V)
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From rides home to personal touches...like being called by name when you walk in the door.

The honesty that comes when a price can't be beat, why would anyone leave and go down the street?

How many places stand behind their work 100% of the time, not ever giving excuses or saying "it's fine". [With Cars for Keeps,] it's more like, "I'm sorry, we¹ll fix it right now" and then get it done quick.

No slick sales tricks, just good honest work.

Gentle reminders of work that needs to be done and warnings of little things that might eventually not run.

I cannot say that it is one single thing, but it is the whole package put together, built on honesty and trust. Backed by personality and good work.

Thanks Cars For Keeps!
Paula D.

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I am no expert with cars. They could have easily called me up and told me that the car would need an extensive repair, and I would have had to pay it.

I think other shops would have tried to get some money out of me. However, the crew at Cars For Keeps did the honest thing, and did not take "advantage" of me when they easily could have.

My car has been running fine since that event several thousand miles ago. The staff at Cars For Keeps have always provided me with top-notch customer care and quality car repairs, and this is especially helpful for someone who knows so little about cars.

Thanks, Cars For Keeps!
Rob T.