A Women’s Point of View: Need vs. Want = Having

by Colette Cooley, Cars for Keeps Office Manager

I was talking with a customer the other day about blogs and I asked her to give me any three words and I would create a blog around them. She gave me ‘need’, ‘want’, and ‘having’. So, watch out, here it comes!

Every person who comes into our car repair facility has a need. Our business is to supply car repair and maintenance needs and we are very good at it. Simple. Right? Let’s go on to what people want.

Sometimes, this is more difficult, and sometimes it is impossible. The impossible only takes a little longer. When the impossible comes through our door, we immediately go into “this-is-a-challenge mode”. It keeps our job from becoming boring and mundane. Diagnoses are made and discussed. Faxes of questions and schematics start flying back and forth. Telephone calls go out to old-timers and young automotive geniuses. Creative heads huddle together. Plans are made. Assignments are carried out. The “can do” attitude is at its peak. High energy and excitement are bouncing off the walls.

Everything comes together and someone rings the cowbell. There are high fives and belly bouncing. Words like “Yes!” and “Sweet!” and “It Works!” are heard. And everyone is smiling. And for the customer this equals Having. Aaaahhh! Just another normal day at Cars For Keeps.

The principles in this blog can be applied to any need vs. want = having situation in life, and are not the exclusive property of Cars For Keeps. They are free to use for everyone.

Save driving!